Hair Care Trends in LATAM: Webinar Mintel – Mathiesen

Together with Mintel we held a webinar on Haircare market trends in LATAM.

Amanda Caridad presented the event, LATAM Senior Beauty and Personal Care Analyst at Mintel, a renowned market intelligence agency, and Daisy Okumoto, Regional Technical Manager for Personal Care at Grupo Mathiesen. We have the participation of 160 people from Argentina, Colombia, Chile, Mexico, Bolivia, Ecuador and Peru.

During the webinar, our team, clients and suppliers had the opportunity to learn about the main needs and interests of consumers in our region. The launches of products that are setting trends in the hair care market were also presented, as well as projections for the coming years.

As a scoop, an excerpt from Mintel’s new Haircare report was shared, released in May 2023, which focuses on the Brazilian market, recognized for its size and influence throughout Latin America in the hair field.

One of the topics discussed was the impact of inflation worldwide on the way consumers purchase personal care products, with a significant increase in interest in family and “refill” formats observed across all social classes and categories of consumers. products, from mass products to dermocosmetics.

In addition, a fantastic opportunity was highlighted in the market for scalp care, anti-dandruff and anti-hair loss products, since there is a high demand from customers, but little availability of products in the market.

Finally, consumers’ concerns about finding suitable products for each hair type with shorter and more effective treatment steps were highlighted.

If you are interested in knowing our solutions in cosmetic ingredients that align with the trends and demands of the hair market, do not hesitate to contact our team of experts. You can also see our complete portfolio of products by visiting our section dedicated to personal care.