Cosmetic Trends: Merging Naturalness, Innovation, and Economy

On March 12th and 14th, we held exclusive workshops for the first time with our clients in Colombia, in the cities of Bogotá and Medellín.

In total, we were able to share and discuss innovation and cosmetic trends in LATAM with 90 participants from 63 companies.

We had a successful sensory evaluation and “texture bar” experience, where we explored the textures and formats that will be in high demand in the personal care and beauty market.

In addition, participants were able to learn more about Mathiesen Colombia’s cosmetic ingredients portfolio, with a very dynamic approach between the solutions we have and the trends and market information presented.

The economy in Latin America continues to be a challenge for consumers and manufacturers. For this reason, focusing on launching quality products that are also economically convenient and promoting transparent communication of benefits are key topics for 2024.

Thank you very much to the Mathiesen Colombia team for the invitation and to our clients for their participation!

To learn more about the solutions we have for the beauty and personal care market and the 2024 trends for this sector, contact our team of experts.