Sensitive Skin, Post-Pandemic Cosmetic Market High Demand

Sensitive skin is an issue that has gained increasing attention in recent years, and the COVID-19 pandemic has intensified this concern. With increased awareness of the importance of skin hygiene and protection, many people have experienced changes in their skin and have searched for products specifically designed to meet sensitive skin’s needs. In this article, with the help of our personal care experts, we will explore the common characteristics of sensitive skin and how the demand for products suitable for this skin type has increased following the pandemic.

Characteristics and Reactions of Sensitive Skin

Adverse reactions to stimuli that would not usually affect “normal” skin, characterize this skin type. People with sensitive skin can easily experience redness, itching, dryness, irritation, and burning sensations. Several factors can cause these reactions, including allergies, climate changes, harsh chemicals, fragrances, and genetic factors. Sensitive skin tends to be thinner and has a weakened protective barrier, making it more prone to irritation.

Impact of the Pandemic on Sensitive Skin

The COVID-19 pandemic has had a significant impact on the way people care for their skin. The frequent usage of hand sanitizers and harsher cleaning products due to the need to maintain good hygiene and prevent the spread of the virus has increased skin sensitivity. Excessive hand washing and frequent disinfectant use can remove the skin’s natural oils, resulting in dryness and sensitivity.

Increasing demand for products for sensitive skin

This has led to an increased demand for skincare products that are gentle, non-comedogenic, and specifically formulated to treat sensitive skin.

As people have experienced these pandemic-related skin problems, more questions have arisen about sensitive skin care and which products are most suitable. As a result, there has been an increase in demand for products suitable for sensitive skin. Many skincare brands have launched specific product lines to treat sensitive skin concerns and have focused on developing gentle, less irritating products.

Sensitive Skin Care Ingredients & Formulations

Consumers are now looking for ingredients like aloe vera, hyaluronic acid, jojoba oil, and other natural ingredients known for their soothing and softening properties. Additionally, fragrance-free and alcohol-free products have become increasingly popular, as these ingredients can irritate sensitive skin.

Sensitive Skin Care Education & Best Practices

Companies are also working to educate consumers about best practices for sensitive skin care, such as avoiding harsh products and following a gentle and simple skincare routine.

Awareness of this skin type continues to grow, and we are likely to see more advances in product formulation and more options available to meet the needs of those with sensitive skin.

If you have any questions about formulations and personal care products, contact us, and one of our experts will contact you shortly.